Lu Zeng, Senior Advisor


China & Branding specialist

Contact: +45 93601778

Lu has intensive hands-on experience and skills through entrepreneurship, including branding, value chain design and business development. With extensive experience in business strategies consultation to business of all sizes in China, ranging from small business to big real estate investment projects, she knows well the insider practices and mentality. On top of it, 16 years of working in China, US and Denmark endows her international visions and communication skills.

Lu has profound practical experience and expertise in the areas:

  • Go to market strategy in China
  • Business development in China
  • Online marking & selling channels in China
  • International branding & PR

Lu is sharp at extracting values from existing business setup and thus reshaping them into a more scalable structure together with solid branding. She firmly believes that branding and digitalization are the two legs for international business to walk further in foreign markets in post-corona time, and she can help achieve them.