INNOVATION ER TOPLEDELSENS PRIORITET
- DEMAND CREATION AND CUSTOMER LOYALTY MOST IMPORTANT OPERATIONAL TOPIC
- OPERATIONAL EFFICIENCY REQUIREMENT PROVIDE CONSTANT PRESSUERE WHILST EMPLOYEE AND STAKEHOLDER COMMUNICATION IS INCREASINGLY IMPORTANT
- MOBILE SOCIETY IS REALITY*AND IS ESTREMELY DEMANDING ON USERS AS ON COMPANIES NEED TO GET ATTENTION
Important to ensure a healthy innovation pipeline
As innovation can vary from incremental innovation (add-on to existing products/services – often aimed as life-extending development) to radical (disruptive) innovation where (new) needs are fulfilled in new (radical) ways.
A healthy innovation pipeline consist of a balanced mix of radical and less-radical ideas in order to ensure a continuously output of new product & service offering – and spreading the business risk of not putting all eggs into same basket….
VIRKON have extensive expertice and experience with innovation management and have a range of usefull methods and tools which support ideation management, innovation development and commercialization. From idea to markettesting.