Openings into a new market may arise by coincidence, through existing customers or by focused decision. Regardless of why your eyes is on this market – the business framework to suit your ambitions must be created.
The “Market introduction program” by VIRKON
VIRKON PROVIDES ADVICE AND PRACTICAL ASSISTANCE FOR ESTABLISHMENT IN ALL MARKETS.
The Market – Get a clear view of the market for your product – Size, heading, segmentation, main players, competition etc. Your country trade council will quite often be able to help you some of the way. We will dig deeper and get the actual situation in the market today.
Go-To-Market approach
The right plan for entering and operating in a market – where are the market openings, how can you enter efficiently, which set-up do you need short and medium term, what are the ‘real’ ‘to-do’ list and what is the cost.
- Your business proposition is critical to your success – will it work in this market, and how can you best compete.
- Operational requirements – local presence, administration, safety, insurance, trading T&C’s, Logistics issuesdelivery and return set-up
- Tax implications of your set-up and optimum implementation can be prepared in advance.
- Conformities and approvals localizing of product and documentation as well as insurance of local compliance to legal and physical requirements
- Service and warranty – set-up for any after sales support which may be relevant. E.g. Legal requirements, expectations, delivery, opportunities and cost. How do you face your customers?
- Sales – channel strategy, customers, organization & people, Initial feedback from target segments, possible partner’s (resellers-distribution-franchise models)
- Marketing – legal conformity, launch plan, PR plan, media plan, event planning and short list of possible bureaus Local partnering – Operational assistance to kick-start your business with relevant local partners (distributor, importers, e-commerce, corporate channels etc.)
The method focuses on the activities that provide real progress and includes intensive use of ad-hoc fact-finding, OBJECTIVE MARKET TEST AND CONTROLLED “learning BY DOING” (POC – proof of concept).
How we do it
In collaboration with you and other relevant support programs and service providers we will advise you on the relevant tasks, actions, and decisions you need to make with the objective to give you the opportunity to establish your business in the optimum way related to your actual situation and ambition. Each area of topics will be covered by experts with relevant competence and include actual market intelligence for your business segment. We make extensive use of our active business network, other clients and practical experience to provide practical advice on solutions which work.
An operational Go2Market plan that can be implemented for each market.
Regardless of products, services, and market – a good, structured plan for each market helps. Once you have established the right structure, process for market validation and localization – have control over all the elements that are essential for your business – you are ready for actual scaling.
